There are many reasons why companies invest in corporate video production in Singapore and release corporate videos. To begin with, corporate videos help strengthen brand identity. Usually, these types of videos showcase the product and service offerings of the brand. In addition, corporate videos boost audience engagement. Furthermore, they make your brand searchable on search engines and other platforms where you can upload the video, such as social media and streaming sites. Indeed, corporate videos have tons of benefits, but they are prone to blunders, too.
Here are the most common corporate virtual production mishaps in Singapore:
1. UNCLEAR OBJECTIVE
Did you know that several types of corporate videos have unique objectives? For example, a corporate branding video aims to share the company’s values and message, while a corporate product video showcases the brand’s products and services. On the other hand, a testimonial video narrates how the product or service helped solve the consumer’s problem.
Without a clear objective, your corporate video will be a complete failure, meaning you wasted your investment. So, before the production starts, lay out your objectives for producing the videos first.
2. NOT KNOWING THE TARGET AUDIENCE
Now that you have determined your objectives, it is time to identify your audience. Is your audience the hyper and vibrant Millennials and Gen Zs? Or the tough and conservative Boomers? Your audience will give directions to many aspects of your video production.
For example, Gen Zs tend to follow online influencers, so using a little influencer marketing in your video is effective. They also engage more in video live streaming. Using these techniques on Boomers is not impactful.
3. TERRIBLE SCRIPT
One of the purposes of a corporate video is to deliver a message. There is a thing called information overload. You can’t put anything and everything you want on your video, otherwise the main message or topic of your video will be confusing.
Make sure the script is cohesive, logically presented, and properly formatted to avoid information overload and confusion. Also, keep the tone of the script relatable to your target audience.
4. TOO LONG VIDEOS
Remember, you are producing a corporate video, not a full-length film. A long and dragging video does not always work; it makes the audience lose interest in the first half.
If you plan to produce a long video, make sure its first ten seconds are captivating and engaging. If not, keep your video and hybrid AGM in Singapore short and simple.
These are the common mistakes brands make when producing corporate videos. Avoid them at all costs.
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